Bluegrass makes a world of difference in Victaulic's company store

Victaulic, an international piping systems company headquartered in Easton, Pennsylvania, had a basic company store used by their sales people in the U.S. Occasionally, however, they received requests from salespeople in Europe and Asia. But shipping from the U.S. overseas was very expensive. As more and more international requests came in, it became apparent Victaulic needed a company store with global capabilities.

That's when Bluegrass Promotional Marketing showed them a solution that was simply out of this world.

Bluegrass created a home page for the site that displayed a map of the world. When users clicked on their country on the map, their order would automatically route either to the fulfillment center in the U.S. or in England - whichever was most efficient. This meant injecting real thought-leadership in product selection to ensure the products coming out of both centers were similar while taking into consideration slightly differing tastes among the European, Asian and U.S. markets.

But we didn't stop there.

We also added features to the company store program that took performance beyond its original boundaries. This included "no lead-time" ordering capabilities, same-day shipping of all orders made before 4:00 PM, automated order tracking, and a search engine that allowed users to find ideas not on the company store. We even financed all of the inventory, so Victaulic was billed only on consumption.

The result?

Victaulic ended up with a company store that not only saved them money on overseas shipping, but outperformed their previous store in every way. And Bluegrass ended up with a satisfied client who expanded their program to include an employee incentive program the following year.

Need a promotional marketing firm that can give your company store world-class? Call Bluegrass Promotional Marketing and learn why our capabilities know no bounds.

About Bluegrass Promotional Marketing

Founded in 1995, Bluegrass is a full-service promotional marketing firm specializing in custom products and brand marketing. In 2003, the eight-year-old company expanded into several new markets, which added new clients, doubled their staff and tripled their revenue. Bluegrass has won four Golden Pyramid Awards from the Promotional Products Association International (PPAI) and was also honored by the Advertising Specialty Institute (ASI) with the 2004 Best Client Promotion Award. In 2004, Bluegrass was recognized as one of the industries "Top 10" fastest growing distributors. The Charlotte Business Journal also recognized Bluegrass as one of the fastest growing companies in the region in 1998, 2001, and 2003.

The expanded Charlotte, NC-based company now has offices in Denver, Seattle and Houston with market coverage in Chicago, Louisville, Nashville, New York, Raleigh, San Jose and St. Louis. Warehouse facilities are strategically located across the United States with additional warehouse facilities in Canada and the United Kingdom.