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Bluegrass' Alliance Partner's anniversary logo drives brand extension for Toyota

Toyota of North America wanted to develop a logo to commemorate their 50th anniversary of manufacturing automobiles in the U.S. Their goal was to create an icon that would convey their golden anniversary, tie together all communication elements of their 50th celebration, and also be appropriate for use in day-to-day advertising and marketing communication.

That's when Bluegrass Promotional Marketing and Bluegrass' Value Alliance Partner, the Bisig Impact Group [BIG], moved into the driver's seat.

Competing against Toyota's international advertising agency, [BIG] defined the criteria for a successful "additive graphic" that matched Toyota's objectives, then provided three options from which Toyota could choose - progressive style, a traditional style and a hybrid. In addition, [BIG] developed several slogans that could support the logo developed.

The result?

Toyota selected [BIG]'s "Inget" design because of its strong, unified mark that incorporated the golden anniversary with the global orientation of Toyota's business. This logo, along with the slogan "Driving innovation for 50 years" will be applied to Toyota advertising, collateral and internal signage, as well as apparel, office and vendor merchandising in North America in 2008.

Looking to leverage your brand identity into other avenues of promotion? Let Bluegrass Promotional Marketing and the Bisig Impact Group steer you in the right direction.

About Bluegrass Promotional Marketing

Founded in 1995, Bluegrass is a full-service promotional marketing firm specializing in custom products and brand marketing. Bluegrass has won six Golden Pyramid Awards from the Promotional Products Association International (PPAI) and has also been honored by the Advertising Specialty Institute (ASI) with Best Client Promotion Awards. Bluegrass has twice been recognized as one of the industries "Top 10" fastest growing distributors. The Charlotte Business Journal has recognized Bluegrass on three occasions as one of the fastest growing companies in the region, and in 2009, named Bluegrass to its list of the "Best Places to Work" in the Charlotte area. In 2008 and 2009, ASI’s Counselor magazine named Bluegrass as one of the "Top 50 Best Places to Work" in the promotional products industry.

The expanded Charlotte, NC-based company now has offices in Denver, Seattle and Houston with market coverage in Atlanta, Chicago, Columbus, Louisville, New York, Raleigh, San Jose, St. Louis and Washington DC. Warehouse facilities are strategically located across the United States with additional warehouse facilities in Asia and the United Kingdom.