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As one of the world leaders in voice, video and data services, you wouldn't think communication would be a challenge for a company like Qwest. But when they wanted to truly activate their company store, they turned to Bluegrass Promotional Marketing.
Using our proven company store outreach program, we pushed e-mails out to Qwest employees, driving them to the store site so they could view new seasonal items, special offers on various categories of merchandise, and even holiday offers that would rival their favorite department store. To make the connection with employees "more real" we used actual Qwest employees as models on the site. This unique strategy not only heightened interest in the store, but employees actually looked forward to receiving the next e-mail.
The result?
The Qwest outreach program produced e-mail response rates that were truly remarkable. Open rates were consistently 45% or more. Click-through rates over 30%. And unique click-throughs to the company store of over 15%. That translates to nearly 6,000 unique click-throughs to the store by potential purchasers. And it's that kind of activity that has led the Qwest company store to experience nearly a 50% increase in sales.
Want to make your company store the talk of the town? Call Bluegrass Promotional Marketing. And let us show you how our outreach program can punch all the right buttons.
