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Bluegrass' outreach program connects Qwest employees with their company store

As one of the world leaders in voice, video and data services, you wouldn't think communication would be a challenge for a company like Qwest. But when they wanted to truly activate their company store, they turned to Bluegrass Promotional Marketing.

Using our proven company store outreach program, we pushed e-mails out to Qwest employees, driving them to the store site so they could view new seasonal items, special offers on various categories of merchandise, and even holiday offers that would rival their favorite department store. To make the connection with employees "more real" we used actual Qwest employees as models on the site. This unique strategy not only heightened interest in the store, but employees actually looked forward to receiving the next e-mail.

The result?

The Qwest outreach program produced e-mail response rates that were truly remarkable. Open rates were consistently 45% or more. Click-through rates over 30%. And unique click-throughs to the company store of over 15%. That translates to nearly 6,000 unique click-throughs to the store by potential purchasers. And it's that kind of activity that has led the Qwest company store to experience nearly a 50% increase in sales.

Want to make your company store the talk of the town? Call Bluegrass Promotional Marketing. And let us show you how our outreach program can punch all the right buttons.

About Bluegrass Promotional Marketing

Founded in 1995, Bluegrass is a full-service promotional marketing firm specializing in custom products and brand marketing. Bluegrass has won seven Pyramid Awards from the Promotional Products Association International (PPAI) and has also been honored by the Advertising Specialty Institute (ASI) with Best Client Promotion Awards. Bluegrass has twice been recognized as one of the industries "Top 10" fastest growing distributors. The Charlotte Business Journal has recognized Bluegrass on three occasions as one of the fastest growing companies in the region, and in 2009, named Bluegrass to its list of the "Best Places to Work" in the Charlotte area. For four consecutive years (2008, 2009, 2010, 2011) ASI's Counselor magazine named Bluegrass as one of the "Best Places to Work" in the industry.

The expanded Charlotte, NC-based company now has offices in Denver, Seattle and Houston with market coverage in Atlanta, Chicago, Columbus, Dallas, Grand Rapids, Louisville, New York, Raleigh, San Jose, and St. Louis. Warehouse facilities are strategically located across the United States with additional warehouse facilities in Asia and the United Kingdom.