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Bluegrass' product is just the ticket for Charlotte Bobcats

When the Charlotte Bobcats wanted a unique mailer to promote season ticket and premium seating sales for their inaugural 2004-05 season, they turned to Bluegrass Promotional Marketing.

We delivered distinction, sophistication, creativity and more!

The Bobcats weren't targeting just any ticket holders. They were pursuing a carefully selected audience that was comprised of top or middle management at Charlotte-based companies whose net worth ranged from $500,000 to nearly $3 million. So the mailer and promotional item not only needed to be attention-grabbing, but needed to have an air of class as well.

Working within the theme of "Get in on the ground floor," we created a direct touch package that included two products. The first was a custom-designed rectangular piece of wood resembling the new floor of the Bobcats arena. On one side of the piece of wood was the marketing message that included incentives for early purchase and invited recipients to preview a full-scale model of an Uptown Arena Suite. On the other side there was an artist's rendering of the new Charlotte Center Uptown Arena. The second product was a mini-CD that provided a virtual tour of the arena.

The result? The Bobcats generated season ticket and premium ticket sales with a 6 to 1 return on investment ratio against promotional costs. Now that's something to cheer about.

About Bluegrass Promotional Marketing

Founded in 1995, Bluegrass is a full-service promotional marketing firm specializing in custom products and brand marketing. Bluegrass has won six Golden Pyramid Awards from the Promotional Products Association International (PPAI) and has also been honored by the Advertising Specialty Institute (ASI) with Best Client Promotion Awards. Bluegrass has twice been recognized as one of the industries "Top 10" fastest growing distributors. The Charlotte Business Journal has recognized Bluegrass on three occasions as one of the fastest growing companies in the region, and in 2009, named Bluegrass to its list of the "Best Places to Work" in the Charlotte area. In 2008 and 2009, ASI’s Counselor magazine named Bluegrass as one of the "Top 50 Best Places to Work" in the promotional products industry.

The expanded Charlotte, NC-based company now has offices in Denver, Seattle and Houston with market coverage in Atlanta, Chicago, Columbus, Louisville, New York, Raleigh, San Jose, St. Louis and Washington DC. Warehouse facilities are strategically located across the United States with additional warehouse facilities in Asia and the United Kingdom.