Bluegrass delivers Barilla bags for Oprah diet show on slim deadline

When Oprah's trainer Bob Greene and his new book The Best Life Diet were going to be featured on her show, Barilla and five other food producers teamed up to sponsor a giveaway bag of goodies for the studio audience. The bags had to meet several very specific parameters, including being large and durable enough to hold a dozen items - ranging from food products to diet journals - and they had to match the color of the book cover perfectly.

To make the project even more interesting, the finished product had to be delivered in only five working days. That's when Barilla recommended the group contact Bluegrass.

Bluegrass quickly connected with its sources and developed a production schedule that would get the bags to Oprah's co-packer prior to the taping of the show. This included building in time for Bob Greene's agent and two of the six food companies to pre-approve the design and specs - all in five working days. Plus, Bluegrass delivered it at a price point that, at first, made Mr. Greene's agent question whether the quality would be appropriate. The result?

Four hundred bags that perfectly matched Bob Greene's arrived in plenty of time to get them distributed prior to the show's taping. Further, the quality was so good and the bags were so well received that all of the other food producers are planning to order more.

Need a promotional marketing firm that knows how to deliver when the spotlight is on? Call Bluegrass Promotional Marketing and learn why we're considered the star performers in the industry.

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About Bluegrass Promotional Marketing

Founded in 1995, Bluegrass is a full-service promotional marketing firm specializing in custom products and brand marketing. In 2003, the eight-year-old company expanded into several new markets, which added new clients, doubled their staff and tripled their revenue. Bluegrass has won four Golden Pyramid Awards from the Promotional Products Association International (PPAI) and was also honored by the Advertising Specialty Institute (ASI) with the 2004 Best Client Promotion Award. In 2004, Bluegrass was recognized as one of the industries "Top 10" fastest growing distributors. The Charlotte Business Journal also recognized Bluegrass as one of the fastest growing companies in the region in 1998, 2001, and 2003.

The expanded Charlotte, NC-based company now has offices in Denver, Seattle and Houston with market coverage in Chicago, Louisville, Nashville, New York, Raleigh, San Jose and St. Louis. Warehouse facilities are strategically located across the United States with additional warehouse facilities in Canada and the United Kingdom.